About this site

Placeholder — written in Phase 0 once the niche is named. A faceless site still needs a credible About page. The formula:

What goes here

Paragraph 1: What this site covers and who it's for, stated plainly.

Paragraph 2: Why the reader should trust it — the editorial standard (e.g., "every recommendation is researched against X criteria," "we don't accept payment for placement"). Credibility comes from the standard, not a face.

Paragraph 3: How the site makes money — one honest sentence pointing to the affiliate disclosure. Transparency here is also an Amazon Associates and Google E-E-A-T requirement.